Big 10 Football Programs as Characters from The OC

aka the one about being right back where we started from

If you read about the business of content creation, all the experts will focus on casting a large net of appeal on everything you make.

Can it be evergreen? If so, GREAT.

If not, make it to where it is relevant across demographics. And fundamentally, ALWAYS try to make something that solves a problem for your reader. Otherwise, why are you wasting their…